english
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general::
Phrase(s): What’s in a name? Prov. The name of a thing does not matter as much as the quality of the thing. (From Shakespeare’s play, Romeo and Juliet.) • Sue: I want to buy this pair of jeans. Mother: This other pair is much cheaper. Sue: But it doesn’t have the designer brand name. Mother: What’s in a name?
McGrawhill's American Idioms And Phrasal Verbs