1. Recklessly, extremely, as in We ran like hell to catch the train. [Mid-1800s] Not at all, on the contrary, as in You think I'll call her stupid? Like hell I will! or Like hell I can't say that to Bob. [Late 1800s] 2. like hot cakes, go Also, sell like hot cakes. Be a great commercial success, as in I'm sure this new line of coats will go like hot cakes, or She was thrilled that her new book was selling like hot cakes. This term alludes to hot cakes, another name for griddle cakes or pancakes, which are so popular at church sales, food fairs, and similar events that they tend to sell as quickly as they are cooked. [Mid-1800s]
American Heritage Idioms
Phrase(s): like hell
Go to like the devil.
McGrawhill's American Idioms And Phrasal Verbs