1
                           general:: 
                            Phrase(s): now, now 
Inf. a calming and consoling phrase that introduces good advice.  •  "Now, now, don’t cry," said the mother to the tiny baby.  •  Jane: I’m so upset! Andy: Now, now, everything will work out all right.
                        
                        
 
                        
                            McGrawhill's American Idioms And Phrasal Verbs