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general::
noun ADJ. absolute, complete, total, undivided, unswerving He showed unswerving loyalty to his friends. | fierce, great, intense, strong, tremendous | conflicting, divided Rows with one's in-laws often create divided loyalties. | primary, prime His prime loyalty was to his family. | family, filial, group, personal, tribal | local, national, regional | religious | party, political | brand, customer VERB + LOYALTY command, inspire, win He inspires great loyalty from all his employees. | feel, have | display, express, prove, show | pledge, swear They pledged their loyalty to the king. | transfer Some party members found it hard to transfer their loyalty to the new leader. | expect LOYALTY + VERB be, lie, remain His loyalties lay with people from the same background as himself. LOYALTY + NOUN oath PREP. out of ~ She stayed on at the school out of loyalty to her students. | ~ among The village is the object of fierce loyalty among its inhabitants. | ~ for Mass advertising creates brand loyalty for a product. | ~ from The company expects loyalty from its employees. | ~ to men whose loyalty is to their political careers | ~ towards The team members felt tremendous loyalty towards one another. PHRASES a conflict of loyalties, an oath/a pledge of loyalty, a sense of loyalty
Oxford Collocations Dictionary
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general::
loyalty
ADJECTIVES/NOUN + loyalty
absolute/total/complete loyalty
• He knew that he had Boyle's complete loyalty.
great/deep/strong loyalty
• She was admired for her deep loyalty to her colleagues.
fierce/intense loyalty
• She was touched by her friend's fierce loyalty.
unswerving loyalty
(= loyalty that does not change )
• He was rewarded for his unswerving loyalty.
blind/unthinking loyalty
(= loyalty to a person or group without questioning whether they are right - used disapprovingly )
• Sarah was criticized for her blind loyalty to her husband.
undivided loyalty
(= loyalty that goes only to one person or group )
• He has the undivided loyalty of Manchester United fans.
divided loyalties
(= when you feel that you should be loyal to two people, groups etc )
• She felt divided loyalties, having friends on both sides of the dispute.
customer/brand loyalty
(= when someone shops in the same shops or buys the same goods regularly )
• The company's marketing department is trying to build customer loyalty.
party/political loyalty
• Most of the people seem to vote according to party loyalty.
personal loyalty
(= loyalty to someone as a person, rather than to a company or organization )
• He inspired personal loyalty among his employees.
family loyalty
• Family loyalty prevented her from telling what she knew.
national loyalty
• National loyalties can be a cause of conflict between countries.
tribal loyalty
(= loyalty to your group, team etc, which is felt by a large number of people - often used disapprovingly )
• Football fans tend to have a strange kind of tribal loyalty.
company loyalty
• As people change jobs more often, company loyalty is less common.
verbs
feel loyalty towards somebody/something
• Marco felt an intense loyalty to his native country.
inspire/command somebody's loyalty
(= make someone feel loyal to you )
• He inspires extraordinary loyalty among his staff.
show/prove your loyalty
(= do something that shows you are loyal to someone )
• He showed great loyalty to his wife during her long illness.
swear/pledge loyalty
(= promise that you will be loyal )
• The president's assistants swore their loyalty to him.
phrases
a sense of loyalty
• She had a strong sense of loyalty to her family.
an oath of loyalty
(= a promise to be loyal )
• They swore an oath of loyalty to their king.
where your loyalties lie
(= who or what you are going to be loyal to )
• Do your loyalties lie with your friends or your family?
loyalty + NOUN
a loyalty scheme
(= when a company or shop gives customers a reward for continuing to use them )
• The supermarket operates a loyalty scheme.
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