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عمومی::
شیوهنامه
managers need a different playbook.
In this environment, a group of high-performing salespeople have emerged-reps who've abandoned the traditional playbook and de- vised a novel sales strategy.
Our key finding: The top-performing reps have abandoned the traditional playbook and devised a novel, even radical, sales ap- proach built on the three strategies outlined above.
And there's no playbook to guide you, Hoffman notes.
There was no playbook to tell us what to do.
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