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سپینتنیترو
Forrester interviewed digital business strategy executives at Accenture, Bank Zachodni WBK, Cognizant, infosys, intesa sanpaolo, Lloyds Banking group, razorfish, royal Bank of scotland, sapientnitro, scotiabank, standard Bank, tandemseven, UsAA.
Depending on the journey, these could include colleagues from customer experience, customer insights, analytics, marketing, sales, contact centers, branches, credit risk, compliance, legal, operations, and technology management.28 Lloyds Banking group is working with sapientnitro to transform how customers engage with the bank across 10 key journeys including applying for mortgages and making payments.29 Journey mapping workshops build empathy, forge alliances across functions, and boost support for proposed solutions.30
› Connect to the ecosystem that underpins the journey. you need to link both current-state and future-state journey maps to multiple layers of processes, capabilities, data sources, technologies, and integrations. sapientnitro often combines journey maps with a business capabilities diagram, which links the customer journeys to the company's underlying architecture.
royal Bank of scotland sapientnitro scotiabank
29 source: speech by Jon Webster of Lloyds Banking group and David Murphy of sapientnitro at Forrester's Digital Business transformation, London, June 9, 2016.
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