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عمومی::
محیط خدمات، محیط خدماتی
Servicescape Colour Music
Attitude towards servicescape Attitude towards sale personnel Approach behaviour
In this type of servicescape, consumers are drawn to enjoy the designed environ- ment, as demonstrated in studies of the Mall of America (Csaba and Askegaard, 1999), the ESPN Zone in Chicago (Kozinets et al.
, decoration, architecture, display), not for any specific functional reason but because the experience of being in the servicescape has become its own reward.
Seeing, hearing, touching, smelling, and tasting are for the most part all equipped into the servicescape atmosphere and produce almost immediate responses.،
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