1
general::
social
phrases
on a large scale
• This technology has been developed on a large scale in the US.
on a massive/huge scale
• The drug is produced on a massive scale.
on a grand scale
(= very large and impressive )
• The Romans built on a grand scale.
on a small scale
• They started by producing and selling on a small scale.
on a human scale
(= one that is small enough for people to understand and be happy with )
• Architects have been asked to redesign some of the buildings on a more human scale.
on a national scale
(= involving the whole country )
• The survey was carried out on a national scale.
on an international scale
(= involving more than one country )
• Preparations to deal with an outbreak of the disease are being made on an international scale.
on a global/world scale
(= involving the whole world )
• This is a product that can be sold in high volumes on a global scale.
on an unprecedented scale
(= more than ever before )
• Propaganda techniques were used on an unprecedented scale.
economies of scale
(= ways of saving money that are available to large organizations )
• Merging these departments will create economies of scale.
adjectives
the full scale of something
• He acknowledged that the full scale of the problem was not known.
the top of a scale
• At the top of the scale come the predators.
the bottom of a scale
• He started at the bottom of the pay scale.
the end of a scale
(= the top or bottom )
• At the other end of the scale, the youngest competitor was just sixteen years old.
ADJECTIVES/NOUN + scale
the social scale
• At the other end of the social scale, life is a constant struggle to get enough to eat.
the evolutionary scale
(= the way in which animals have developed over time from simple ones to more complicated and more intelligent ones )
• Birds are much lower on the evolutionary scale than dogs.
a pay/salary scale
• As a senior teacher, she has reached the top of her pay scale.
verbs
move up/down a scale
• Some farmers prospered and moved up the social scale.
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