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کلیشه
An individual living in a city or town might smell beans roasting or being grinded while passing the local coffee shop, and might even drop in and chat with the owners, who challenge the stereotype of the corporate manufacturer as a distant, faceless entity.
The comic-book reference is both an affectionate homage to the form and a means of critiquing consumer culture and its false promises and stereotypes.
The stereotype of the black maid as a cheerful fount of life lessons for the hapless white family reliant on her wisdom and generosity is epitomized in the role of Louise Beavers in the 1934 film Imitation of Life.
Similarly, Kara Walker's sculpture A Subtlety (discussed in Chapter 3; Fig. 3.38) points to the stereotype of the mammy and the black domestic worker as the source of invisible labor that caters to the pleasure and desire of consumers-churning out sweets, sentiment, and caregiving from the kitchens of industrial America.
Most notable is the Always Like a Girl campaign, which features a ideo produced by documentary filmmaker Lauren Greenfield, who asks older girls, boys, men, and women what it means to do things "like a girl," resulting in an array of sexist stereotypes.
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