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عمومی::
تندم سون
Forrester interviewed digital business strategy executives at Accenture, Bank Zachodni WBK, Cognizant, infosys, intesa sanpaolo, Lloyds Banking group, razorfish, royal Bank of scotland, sapientnitro, scotiabank, standard Bank, tandemseven, UsAA.
Explore multiple formats. some companies use journey mapping software like tandemseven's UX360 to digitize the journey so workshop participants can review insights post-workshop and also evolve the journey map into a more detailed actionable road map.32 Katarzyna Prus-Malinowska at Bank Zachodni WBK, has a meeting with the line of business owners every month to review new customer insights.
According to Michelle Palomera, head of the financial services practice at tandemseven, "A lot of companies are doing maps, but there is a gap in delivery - a bit of paralysis on how to execute. now companies are beginning to understand that journey maps need to drive results, they need to be Agile and iterative."34 When we spoke to Jeff Marshalls, sVP digital banking for Canada at scotiabank, he acknowledged that "the big wall is release management.
standard Bank tandemseven UsAA
34 source: tandemseven interview with Forrester, August 2, 2016.
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