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Archetypal image
The term 'archetype' emanates from the psychological work of Carl Jung and his theories concerning the 'collective unconscious'.
Therefore, an archetypal image is a deeply rooted, primitive symbol, motif or schema which becomes distilled as prototypes to constantly influence our world of imagination.
Although not scientifically confirmed, certain archetypal forms are thought to be inherited from humankind's earliest ancestors and are presumed to be present in the collective subconscious.
Other basic archetypal images include the 'arch cross' (cruciform), the 'arch clew' (spiral), and their superimposed combination, the 'cross-clew'.،Your customer’s archetype allows you to develop the brand archetype best suited to appeal to them.
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