1
general::
brand
ADJECTIVES/NOUN + brand
a leading brand
• a leading brand such as Toshiba
a top brand
• Kids want to have Nike and Reebok and other top brands.
a popular brand
• It’s the most popular brand of tequila in Mexico.
an own brand
British English , a store brand American English (= sold by a particular store under its own name )
• A supermarket’s own brand should cost less than the nationally advertised brands.
brand + NOUN
the brand leader
(= the brand that sells the most )
• Schwartz is the brand leader for herbs and spices in the UK.
a brand name
• The use of tobacco brand names in sponsoring sports has been banned.
a brand image
(= the way a product or organization seems to the public )
• A company carefully protects its brand image.
brand loyalty
(= the tendency to always buy a particular brand )
• Advertising is used to sell a product and create brand loyalty.
transnet.ir
2
general::
noun type of product made by a particular manufacturer ADJ. leading, major, principal, top the world's leading brand of whisky | famous, favourite, popular, well-known | own (= goods marked with the name of a particular shop instead of that of the manufacturer) Supermarkets make a lot of profit on their own brand products. BRAND + NOUN identity, image, name The company owes its success to brand image. | leader | loyalty PREP. ~ of a well-known brand of toothpaste particular type of sth ADJ. particular, special, unique His designs have a unique brand of stylishness. | ~ of his particular brand of humour
Oxford Collocations Dictionary