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They even crowdsource strategy ideas using gaming and social media technologies.
Examples of open strategy for external stakeholders might be chief executives offering strategy updates or presentations to analysts and the media or the crowdsourcing of strategy ideas from customers, partners, and other interested parties.
The political analogy evokes 'democracy' as a new strategic ideal; the technological analogy draws on notions of crowdsourcing and open innovation.
The crowdsourcing version uses the internet to solicit ideas for new products and services, or solutions to problems, from large groups of people within or outside particular firms.
For example, the Innocentive platform gathers the ideas of several hundred thousand 'solvers' to address the 'challenges' brought by client companies.19 Applying this crowdsourcing approach to strategy again extends participation from the limited implementation focus of strategic management to the initial strategy formulation stage.،4.1.4 Crowdsourcing, 63
4.1.4 Crowdsourcing
In 2006, Feff Howe, who is a contributing editor at Wired Magazine, coined a term "crowdsourcing"4 to describe a method of using the Internet to elicit help from any number of people willing collaborate on solving a standing problem.
Crowdsourcing is different in that a project leader only needs to disman- tle the stated project objective into discrete units at the initial stage, and merge the project results at the end.
In 2007 a company called Clarizen was launched that delivers on-demand project management using crowdsourcing software in approximately the following content areas: (1) selecting a style of management that fits a project (e.g.
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