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The appropriate use of these principles not only represents good prac- tice, it also helps to prevent greenwashing, stakeholder skepticism, and the risks associated with failing to disclose impacts or making unsubstantiated claims (see Box 4.1 for a summary of greenwashing types).
BOX 4.1 TYPES OF GREENWASHING
criteria help to determine whether advertisements (and other communications) represent greenwashing.
102 Box 4.1 Types of greenwashing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103 Table 4.2 Creating key messages for social responsibility communication and engagement. . . . . . . . . . . . . . . . . . . . . . .
GRI Boundary Protocol Sustainability Reporting 52 Guidelines (GRI G3) 2 16-17 100 101 112 stakeholder engagement, definition 55 governance, of organization 22-23 96 government, as organization under ISO 26000 13 Green Guides, Federal Trade Commission 118 green teams 37 greenwashing 101 118 types of 103
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