2
عمومی::
بین المللی سازی
Internationalization is a critical task for online retailers, yet the question of how and in which order online retailers choose foreign markets has not been investigated.
At the same time, internationalization of retailers is an ongoing trend.
Both the convergence of markets and the limited possibilities for sustain- able growth in home markets have caused more and more retailers to internationalize their operations.
Whereas this trend has been discussed in the retail literature for store-based retailers, it has rarely been investigated for online retailers, even though online retailers appear to internationalize more rapidly than and differently from brick-and-mortar retailers (Dawson & Mukoyama, 2014; Schu, Morschett, & Swoboda, 2016).
this is that the internet significantly reduces psychic barriers and makes internationalization a cost-effective and more viable option (Buckley, 2011; Sinkovics & Penz, 2005; Wen, Chen, & Hwang, 2001).
واژگان شبکه مترجمین ایران