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Selling into Micromarkets 83
Selling into Micromarkets
It diced its seven U.S. regions into 70 "micromarkets" and zeroed in on those with the greatest potential.
These in-depth conversations suggest that micromarket strategy is perhaps the most potent new application of big-data analytics in B2B sales.
While micromarkets are most often understood as physical regions, they needn't always be; as we'll describe even an air-cargo route can be a micromarket.
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