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بازاریاب عصبی
Our strategic use of color is one of the many examples of neuromarketing.
But what is neuromarketing?
According to Kevin Randall, columnist for the New York Times, The idea behind neuromarketing is that we don't always know what we want, how we feel, or why we like or dislike a product.
According to neuromarketers, who say that direct brain feedback reveals our true emotions and purchase intent.
As the technology and tools have become more reliable, affordable, and mainstream, more brands have incorporated neuromarketing into their decision-making process.
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