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عمومی::
بازاریابی عصب پایه، بازاریابی عصبی، بازاریابی عصبی
As part of the biological turn, in 2008, I wrote an article for the Journal of Consumer Behaviour about neuromarketing and the perceptions of knowledge (Butler, 2008).
In order to conceptualise these varied perspectives I introduced a novel Neuromarketing Research Model.
I will re-introduce the purpose of the original Neuromarketing Research Model and state why it fits with this collection of papers, then I will briefly describe the Model in more detail.
The purpose of connecting neuromarketing and the perception of knowledge was to address the perennial concern about the interconnection between research and practice, and the different perceptions about the development and application of knowledge about neuromarketing.
I used Jacob Bronowski and Kant to connect neuromarketing and the perception of knowledge.،From Ad Psychology to Neuromarketing
What Is Neuromarketing?
I've written the blog titled Neuromarketing since 2005, and I have explored
There's no universal agreement as to exactly what does (and what doesn't) constitute neuromarketing.
I prefer a broadly inclusive definition of neuromarketing that includes behavioral research and behavior-based strategies.،From Ad Psychology to Neuromarketing
What Is Neuromarketing?
I've written the blog titled Neuromarketing since 2005, and I have explored
There's no universal agreement as to exactly what does (and what doesn't) constitute neuromarketing.
I prefer a broadly inclusive definition of neuromarketing that includes behavioral research and behavior-based strategies.
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