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Individually, each investor, called in this case a "backer," will invest a relatively small amount of money, but collectively, it can represent tens of thousands of dollars, or evenhundreds of thousands of dollars.
In this case, investors are called "backers," because they're actually not investors.
Entrepreneurs and backers meet on funding platforms, which are websites dedicated to putting in contact potential backers with entrepreneurs.
On those websites, you can create a project profile, which you will use to market your company and product with the objective of attracting backers and motivating them into giving you the capital to make your project a reality.
This is the story of an entrepreneur who needed to raise 100 thousand dollars and ended up getting 10 million dollars from backers on Kickstarter.
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