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Your mother probably told you, "Flattery will get you nowhere."
Research shows that even when people perceive that flattery is insincere, that flattery can still leave a lasting and positive impression of the flatterer.
Elaine Chan and Jaideep Sengupta of the Hong Kong University of Science and Technology found that even insincere flattery can have a persuasive influence on consumers, despite their efforts to correct for the flatterer's motive.
This subconscious positive impression-the researchers call it implicit-was found to influence behavior even when the subjects consciously realized that the flattery was insincere.
Brainfluence Takeaway: Use Ethical Flattery
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