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Third, because human neuroscience is being applied more widely across management and organizations, going beyond neuromarketing and neuroeconomics, the examples used in the following sections reflect this expansion of application.
Keywords: organizational psychology, clinical practice, neuroeconomics, neuromarketing, neuroscience methods
OCN is an umbrella term that encompasses a variety of subor- dinate domains, therefore the aforementioned neuromarketing as well as neuroeconomics will be discussed further.
Beginning with neuroeconomics, this field has probably seen the most prolific advancement in its approach to the
In fact, even though most neuroeconomic research is con- strained by the traditional limitations of the laboratory (Kuhnen and Knutson, 2005) such research has made significant discoveries with direct clinical relevance.
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