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عملی کردن
HypoVereinsbank, a subsidiary of the Italian universal bank, UniCredit, ran an open strategy initiative in 2010 (Leichsenring, 2012a, 2012b) to operationalise its corporate strategy, particularly customer service.
These service standards were later operationalised and implemented by all retail branches, leading to increased customer satisfaction ratings.
For exam- ple, the Innovation Jam 2008 aimed to define the overarching corporate vision and to develop the overall strategic plan, including ideas to operationalise the strategy at the product and process levels.
Overall, this process led to the selection and subsequent operationalisation of 17 ideas.
● All employees as discussants, middle man- agers responsible for operationalisation
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