1
عمومی::
عملیاتی سازی
The collection of these works examining the role of habit, albeit operationalized differently in each of the papers, concludes that habit has a direct effect on technology use and/or habit weakens or limits the strength of the relationship between behavioral intention and technology use.
, Kim and Malhotra 2005; Venkatesh et al. 2003), reflects an opportunity to use a target technology and is typically operationalized as the passage of time from the initial use of a technology by an individual.
Although conceptualized rather similarly, habit has been operationalized in two distinct ways: first, habit is viewed as prior behavior (see Kim and Malhotra 2005); and second, habit is measured as the extent to which an individual believes the behavior to be automatic (e.g.
Given that there are detractors to the operationalization of habit as prior use (see Ajzen 2002), some work, such as that of Limayem et al
Such an operationalization of habit has been shown to have a direct effect on technology use over and above the effect of intention and also to moderate the effect of intention on technology use such that intention is less important with increasing habit (Limayem et al. 2007).
واژگان شبکه مترجمین ایران