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Chapter 74 Sell to Tightwads
They are classified as tightwads, individuals who are particularly reluctant to part with their money.
Research at Carnegie Mellon University showed that some individuals feel so much buying pain that they tend to avoid spending money-even in situations where most individuals would find the expense to be justified and of good value; these are tightwads.
They also find a distinction between tightwads and people who are frugal.
A survey of more than 13,000 individuals showed the following breakdown: Tightwads-24 percent
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